Caspar Newbolt
Version Industries

Tell us about Version Industries

Here's what someone recently said about us in an interview:
http://haystack.com/listings/4015-v-version-industries

What tools do you use?

For video we use Final Cut and After Effects.

How did you find out about Damage?

Googled various keywords like 'damaged and distorted video' for a while until your website came up and I got a look at your demos.

Tell us about this project using Damage.

Well the band is an experimental sort who meld rock instrumentation with avant-garde electronic music, which often sounds distorted, broken and disjointed in some way or other. Taking this notion and their name sake (65 Days Of Static), I wanted to make the entire film feel like the footage was falling apart on them in a fashion similar to the digital decay in their music.

There's one particular part for the track called 'Fix The Sky A Little' where I used damage to tweak the image in time with the music as we're walking through a back stage area following the band in slow motion.

I found it worked very well on type as much as video, so all the credits throughout the film looked like they were fragmenting as well. It's perhaps this touch I enjoyed most of all the things I managed to do with Damage.

For the most part, though, it provided a nice way of accentuating (rather than hiding) the fact that the whole film was shot on a low quality consumer DV camera. I wanted to embrace that imperfection by ruining the footage even more, rather than aiming for some sort of crystal quality that would have been impossible.

What do you like most about Digieffects tools?

It's application in Final Cut is very intuitive, it doesn't take long to render and easily forms a part of your work flow without needing to read a manual or spend too much time thinking. It's a visual artist's plugin, not a programmers plugin - which appeals to me!

Would you recommend Digieffects to a friend or colleague?

Absolutely.